TrueBlue Acai Blueberry

If the thought of blueberry juice sounds strange to you, you might want to try a taste of the new Trueblue Acai Blueberry drink - a concoction that combines two of the fruits with the highest antioxidant ratings.

Leading Brands, Inc., North America's only fully integrated healthy beverage company, has just announced it's new TrueBlue Acai Blueberry drink.

New TrueBlue Blueberry/Acai

In addition to TrueBlue Acai Blueberry, Leading Brands has developed an extensive portfolio of proprietary brands that includes TREK® Sports Drink, Caesar® Cocktails, Country Harvest® Natural Juices, TrueBlue® Blueberry Juice Cocktails (in the following flavors: Blueberry, Blueberry Green Tea, Blueberry Pomegranate, Blueberry Cranberry, Blueberry Blackberry), TrueBlue® Lite Blue® Blueberry Cocktails (in the following flavors: Blueberry, and Blueberry-Raspberry), and the recent launch of INFINITY® Health Water™ that combines a healthful blend of vitamins, calcium, and soy extracts in four flavors (Blueberry Pomegranate, Strawberry Acai, Orange Cranberry, and Lemon Green Tea).

TrueBlue (tm) Blueberry/Acai combines all the great taste and health benefits of two of nature's most healthy and powerful fruits. Studies have shown that acai - the little purple berry from the Brazilian rainforest -- is one of the most nutritious foods in the world. Harvested from the Amazonian palm tree, acai tastes like a blend of berries and chocolate which mixes particularly well with the great flavor of TrueBlue(tm) Blueberries. Acai berries are full of antioxidants, amino acids and essential fatty acids. Oprah refers to Acai as "nature's perfect energy fruit" and has named it one of her 10 "Superfoods".

In Trueblue Acai Blueberry, as in all of its products, the Company strives to use the best natural ingredients hence its mantra: Better Ingredients - Better Brands.

Leading Brands Chairman and CEO, Ralph McRae, said: "Blueberry/Acai is a perfect and natural extension to the growing TrueBlue(tm) Blueberry Juice brand. Blueberries are not only high in antioxidants but have also been found to reduce cholesterol and improve eyesight and brain function. The combination of flavors and important health benefits delivers an extremely appealing and unique new product to our customers."

Now with six flavors, including Blueberry, Blueberry/Blackberry, Blueberry/Pomegranate, Blueberry/Cranberry, Blueberry/Raspberry, Blueberry/Acai and two flavors of calorie-reduced LiteBlue(tm), the TrueBlue brand continues to grow.

Where Can You Buy TrueBlue Acai Blueberry?

According to Leading Brands, over 5,000 7-Eleven store locations will be able to purchase Trueblue Acai Berry in its single serve 16 oz version. TrueBlue(tm) Blueberry/Acai should be available for shipping in both the U.S. and Canada before the end of Summer.

Leading Brands Senior Vice-President of Sales Patrick Wilson said: "We are proud to be able to introduce TrueBlue(r) to a new spectrum of customers across the US through 7-Eleven(r) stores. This allows us to drive trial of our great tasting, healthy brand with a younger generation of consumers and is a very important part of the brand strategy that is working so well for us in Canada."

Mr. Wilson continued: "This is also a wonderful example of how success generated by Leading Brands in the Canadian 7-Eleven chain translated into a listing with its much larger US counterpart. We are supporting this significant development by making TrueBlue(r) 16oz available to a broader cross-section of gas and convenience store accounts through a network of independent third-party distributors."

How Does TrueBlue Acai Blueberry Taste

The only blueberry drinks I've tasted are the ones I made myself, as I don't recall seeing a blueberry drink in a store. However, the TrueBlue Acai Blueberry tastes quite good, if a bit sweet. One 8 ounce serving of TrueBlue Acai has 110 calories and 26 grams of sugar. If you're trying to avoid sugar, you can try LiteBlue which substitutes Splenda for sugar. It has 50 calories and 11 grams of sugars.

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